About DIA

The focus of the Downtown Improvement Association is to watch over
and guide the redevelopment of downtown Reno.

Our Vision
DIA will assist businesses and governmental agencies to achieve a vision of downtown Reno as a united area, which is uniquely positioned as the entertainment, cultural and economic heart of the region by:

  • Searching out crucial information that affects the livelihood of the downtown businesses and property owners.
  • Presenting those important issues and speaking at membership meetings.
  • Facilitating communications among downtown businesses, governmental agencies and developers.
West Street Plaza, downtown Reno The DIA Brings Issues Before:
Reno City Council
Reno Redevelopment Agency
Citizens Advisory Committee
Downtown Task Force
Reno Sparks Chamber of Commerce
Washoe County Commission
Nevada State Legislature
Neighborhood Advisory Boards


Organization Information:
The Downtown Improvement Association (DIA) is a 501(C)6 non-profit corporation. It is governed by an elected Board of Directors